JJ竞技 ’s brand is the company’s biggest asset. It makes us recognisable as the same global healthcare knowledge provider day after day. Our brand plays a key role in defining who we are. It reflects our values and vision for a healthier world.
Our reputation fiercely depends on it being represented appropriately and consistently. Without maintaining our strong brand presence, we risk losing our identity within one of the world’s toughest marketplaces.
Applying these guidelines in everything you create strengthens the collective approach we must take to manage and protect the value of our great brand.
All use of JJ竞技 ’s brand assets must follow these guidelines. Email the brand team for suggestions and advice: bmjbrandteam@bmj.com
We share knowledge and expertise to improve health outcomes.
More than 9.8 million health professionals visit our websites every month, and we partner with over 11,000 academic institutions, hospitals, ministries of health, and governmental institutions.
We publish medical research and information in 18 languages, and show real influence and impact at government level with 24 journal mentions in the House of Commons and House of Lords of the UK in the past year alone.
Our journals, learning products, and decision support tools are primarily focused on supporting frontline staff to improve patient outcomes. Whether it’s research or education, we work
with patients to make our content and information directly relevant to policy making and clinical practice.
Everything we do at JJ竞技 is to support health professionals to improve their practice and deliver the best care through better evidence, better decisions, and better systems.
Why we exist: our corporate description
Here you will find different pages which will help you understand how to use our logos and typography.
Request logos from the bmjbrandteam@bmj.com
Company logo Things to avoid Tone of voice Typography Our values
Our primary colour is JJ竞技 blue [#2A6EBB] . It is an important element of our brand and helps our audiences identify JJ竞技 communications.
Our secondary colour palette has been designed to contrast with JJ竞技 Blue and add warmth and flexibility to our communications.
We use the secondary colour palette within illustration to add consistency and help to create a unique illustration style. In typography, we use them to highlight important headlines, body copy and active states of navigation (digital applications).
Primary and secondary colour palette Digital colour palette Accessibility Fulcrum
